Idiliq Group
Idiliq Group chooses Microsoft technology by implementing Microsoft Dynamics 365 Customer Insights as its primary CRM.
We had different systems managing our customer data and lacked a unified vision. Thanks to this implementation, we have managed to consolidate and centralize them.
KEY BENEFITS FOR IDILIQ GROUP
Greater regulatory compliance rigor:
They have managed to maintain customer consent centrally, facilitating regulatory compliance management, such as GDPR in the EU or other local privacy regulations.
More effective communication:
By having centralized customer information, they have increased the effectiveness of customer communication, including the ability to send personalized messages during their stay at the company’s accommodations.
More effective marketing operations and data security:
There is greater control over marketing operations managed by different business units. Thanks to the solid security model developed by Infoavan, they ensure that only relevant personnel have access to their customer data.
Operating cost savings:
Thanks to Dynamics 365 Customer Insights, they have a system firmly established within their core Tech Stack, allowing them to support, integrate, and scale it in a much simpler and more agile way, thereby reducing operating costs.
With more than 40 years in the market, IDILIQ Group is a group of companies operating in the hospitality, real estate development, and real estate sectors. They had different systems managing their data and lacked a unified vision.
Supported by Microsoft technology and Infoavan, they have implemented the leading marketing and customer experience solution: Microsoft Dynamics 365 Customer Insights. This has achieved not only data centrality but also more effective communication and marketing operations with greater data security, in addition to operating cost savings.
From Infoavan, we have been able to consolidate the entire group structure under a single application, providing a solid security solution that centralizes information from all hotels while allowing independent management of marketing campaigns.
Furthermore, we have managed to harmonize all information with IDILIQ Group’s legacy systems, such as Opera Cloud and TimeShareWare, ensuring that information is updated across all systems and, therefore, fostering an optimal customer experience.
ABOUT IDILIQ GROUP:
IDILIQ Group is a vertically integrated group of companies operating in the hospitality, real estate development, and real estate sectors with over 40 years of market experience.
Each business ultimately aims to offer the best vacation experiences to our Partners, Holiday Guests, and Owners.
They have a hotels and resorts division that manages a portfolio of branded resorts in Spain, the United States, and the United Kingdom.
They operate a Development business that designs, develops, and builds resort-based projects in these same locations and, together with the real estate sales business, they have developed and sold more than 3,000 properties worldwide.